1. Photo of Katy Raines

    Quote of the week - Going Offline

    Posted by Katy Raines - partner on 9th March 2011

    “I’m going to take that one offline” This fabulous quote was said to me in a sales pitch, where an IT company couldn’t answer the relatively basic question I asked them. Instead of saying they didn’t know, they opted to ‘take it offline’, which apparently means not answering the question at all and ringing someone else after the meeting has finished. I love the idea o...

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    Quote of the week - What's the Point?

    Posted by Katy Raines - partner on 1st March 2011

    “What’s the point in looking at how customers have behaved in the past – the world has changed since the economic downturn, so it’s pointless” This is definitely the best ‘dog ate my homework’ excuse for not doing audience research or data analysis that I’ve ever heard. Whilst I have some sympathy with this view, I don’t believe that customers aren’t suddenly going to chan...

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    Quote of the week - Extrapolation

    Posted by Katy Raines - partner on 29th March 2011

    “We’ll extrapolate all of that into a design framework” Again, have been sitting in on pitches from companies – this time a load of brand pitches from design agencies. The company who said this strangely didn’t get the job. None of us were filled with a great amount of confidence in their ability to make something fairly complex into something easy to communicate…. Or maybe we...

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    Audience Development 30/03/11 RIP?

    Posted by Katy Raines - partner on 30th March 2011

    The Arts Marketing sector in England has surely been rocked today by the Arts Council’s announcement today not to make any of the 8 Audience Development Agencies part of its new National Portfolio. Whilst we wait with interest to hear what the Arts Council’s new approach to audience development might be, it’s worth reflecting on the journey many of us who have been working in Marketing i...

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