AngelShares, a new philanthropic crowd funding website for arts and cultural projects, has launched in the UK. AngelShares was founded by Sarah Gee, a professional fundraiser and marketer for nearly twenty years, and aims to help the arts build stronger relationships with donors, while putting the fun back into fundraising. The site received start-up funding from Arts Council England and BusinessLink.
Projects are posted on the site by organisations or individual artists, curated by the AngelShares team, and donors are then encouraged to invest to make the projects happen. The donors’ ‘return’ comes in the form of exclusive benefits offered by the project owners, such as opportunities for private visits to galleries or historic houses, opportunities to meet creative artists, or quirky gifts or acknowledgements of their support. Launch projects include collaborations with Turner Prize-winning artist Gillian Wearing, an appeal to save an art house cinema, and support for a craft collective comprising refugee and immigrant women.
Based on extensive consultation with the sector, AngelShares offers a very flexible approach for those seeking support. It is the only arts and cultural crowdfunding site that collects Gift Aid on donations, and offers projects the option of setting an income target by a timed deadline, or simply receiving on-going donations.
Sarah Gee said, “As a fundraiser, I had become fascinated the range of opportunities for building relationships through online giving. I could see that most of the existing crowdfunding sites were not maximizing tax efficient giving, so set out to create a site that would provide as much money as possible to support arts and cultural projects, but also build deep and long-lasting relationships with donors. HM Government is encouraging philanthropy in the arts, and our aim is that AngelShares will help create a band of angels who are new philanthropists and help make art happen”.
The site can be found at www.AngelShares.com.