Quote of the week - Extrapolation
“We’ll extrapolate all of that into a design framework”
Again, have been sitting in on pitches from companies – this time a load of brand pitches from design agencies. The company who said this strangely didn’t get the job. None of us were filled with a great amount of confidence in their ability to make something fairly complex into something easy to communicate…. Or maybe we got it the wrong way round in the brief – better go and check….
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About Katy Raines - partner
Katy Raines spent twelve years working in senior marketing roles in regional performing arts organisations. Her most recent position was as Director of Marketing and Development at the Theatre Roy...
