Articles tagged with ‘arts marketing’

  1. An age old question of fairness?

    Posted by Sarah Gee - partner on 1st October 2009

    The Government’s “Equalities department”: has been running a consultation on age discrimination in services and public functions, which was brought to my attention by the Theatrical Management Association. Although most theatres, in line with other arts organisations, tend to be pretty open and fair by nature, and very welcoming to older visitors, i...

  2. Under-developed audiences?

    Posted by Sarah Gee - partner on 19th March 2010

    Yesterday I had the privilege of sitting on the Royal Philharmonic Society’s judging panel for their audience development award. Held annually, it’s always a very genial affair, with a panel made up of interesting people working in this area from around the UK who spend several hours cogitating, debating and ruminating over the shortlist and eventual winner, and then retire to a local rest...

  3. Will things ever change?

    Posted by Sarah Gee - partner on 21st July 2010

    I’m at the Arts Marketing Assoication’s conference, the annual group therapy session for my industry. It’s always a thought-provoking event, and extremly well curated, and I’m sure that this year is set to be no different. The theme of the event is ‘Pulling Power’ – not, as some of you may be fearing/hoping, the concept behind the late-night network...

  4. Photo of Katy Raines

    Quote of the week - What's the Point?

    Posted by Katy Raines - partner on 1st March 2011

    “What’s the point in looking at how customers have behaved in the past – the world has changed since the economic downturn, so it’s pointless” This is definitely the best ‘dog ate my homework’ excuse for not doing audience research or data analysis that I’ve ever heard. Whilst I have some sympathy with this view, I don’t believe that customers aren’t suddenly going to chan...