Articles tagged with ‘audience data’

  1. Photo of Katy Raines

    Quote of the week - What's the Point?

    Posted by Katy Raines - partner on 1st March 2011

    “What’s the point in looking at how customers have behaved in the past – the world has changed since the economic downturn, so it’s pointless” This is definitely the best ‘dog ate my homework’ excuse for not doing audience research or data analysis that I’ve ever heard. Whilst I have some sympathy with this view, I don’t believe that customers aren’t suddenly going to chan...