Birmingham Music Hub

Birmingham Music Hub comprises five organisations all working together to build music audiences across the City.

CBSO Horn Section

CBSO Horn Section

The brief

Birmingham Music Hub

Birmingham Music Hub comprises five organisations all working together to build music audiences across the City.

These organisations – Birmingham Contemporary Music Group, Birmingham Jazz, City of Birmingham Symphony Orchestra, Ex Cathedra, and Town Hall Symphony Hall – wished to commission primary research in order to investigate the views of both music attenders and non-arts attenders across the City, to inform audience development strategies for future collaborative work.

Our Approach

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We conducted a staged programme of research, starting with comprehensive desk research, and moving on to conduct a postal survey with very regular attenders (drawn from in-house databases) followed by telephone interviews with a small sample group of those attenders.

We completed the work with four focus group discussions with non-arts attenders, recruited via street interviews to match the demographic profile of the area.

What we Delivered

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IMPACT – a deeper understanding of the views of attenders and non-attenders towards music provision in general in the area, as well as outline views on individual organisations.

To find out more contact Joanna.Davies@indigo-ltd.com or call Jo on +44 (0)770 420 1994

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