The brief

Birmingham Music Hub

Birmingham Music Hub comprises five organisations all working together to build music audiences across the City.

These organisations – Birmingham Contemporary Music Group, Birmingham Jazz, City of Birmingham Symphony Orchestra, Ex Cathedra, and Town Hall Symphony Hall – wished to commission primary research in order to investigate the views of both music attenders and non-arts attenders across the City, to inform audience development strategies for future collaborative work.

Our Approach

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We conducted a staged programme of research, starting with comprehensive desk research, and moving on to conduct a postal survey with very regular attenders (drawn from in-house databases) followed by telephone interviews with a small sample group of those attenders.

We completed the work with four focus group discussions with non-arts attenders, recruited via street interviews to match the demographic profile of the area.

What we Delivered

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IMPACT – a deeper understanding of the views of attenders and non-attenders towards music provision in general in the area, as well as outline views on individual organisations.

To find out more contact Joanna.Davies@indigo-ltd.com or call Jo on +44 (0)770 420 1994