The brief

The Lowry, Salford

Indigo were asked to help The Lowry re-segment their customer database in order to learn more about the levels of loyalty within their existing attenders, in order to serve customers better, and ultimately make marketing spend more effective.

Our approach

What was Indigo’s approach?

Indigo worked alongside the marketing team at The Lowry to pull various reports from their ENTA system and analyse the results using tried and tested CRM methods.

We then supported them in trying new approaches to different segments and creating evaluation methods to determine what worked best.

The results

What did Indigo deliver?

Income – the new approach released around £40K per year from the core marketing budget to re-invest in audience development

Impact – The Lowry is now using the same methodology to improve its communications with Schools and Colleges.

To find out more contact: katy.raines@indigo-ltd.com or call Katy on +44 (0)7786 543593 begin_of_the_skype_highlighting              +44 (0)7786 543593      end_of_the_skype_highlighting begin_of_the_skype_highlighting              +44 (0)7786 543593      end_of_the_skype_highlighting