Katy Raines - partner

Katy.Raines@indigo-ltd.com +44 7786 543 593

Katy Raines is regarded as one of the UK’s leading consultants on CRM and Segmentation for the Arts, and as such has developed and led research and implementation programmes for large and middle scale organizations throughout the UK. She has a particular passion for using audience data to effect change, and drive an audience-led approach to marketing for any arts organization.

Her current clients include The Lowry, Town Hall Symphony Hall Birmingham, Wales Millennium Centre, Warwick Arts Centre, Belgrade Theatre Coventry, and the Black Country Living Museum.

Prior to becoming a consultant in 2006 she held a number of senior marketing roles in large scale venues, and holds a 1st class MBA from Durham University.

Katy is a visiting lecturer in CRM at the Business School at De Montfort University, and is currently lead advisor on a 4 year CRM action research project with Adger University in Norway. She is a Fellow of the Royal Society of Arts, a Member of the Chartered Institute of Marketing and on the Boards of the Arts Marketing Association and Ex Cathedra.

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