AMA Conference 2011
Articles
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Friends or Foes 555.7 kb
Article for the Journal of Arts Marketing (April 2011) by Sarah Gee
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Holistic Marketing 45.5 kb
Article for Arts Professional (30 Jan 06) by Katy Raines and Sarah Gee
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Segmentation 179.2 kb
Article and Case Study for the Journal of Arts Marketing 37 (Feb 2010) by Katy Raines
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Step by Step: Buildi… 170.3 kb
Article for Fuel4Arts, Australia (Jan 09) on how to build loyalty one step at a time …
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Case Studies
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Audiences Northern I… 13.3 kb
Mini case study about Indigo's work for Audiences Northern Ireland
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Birmingham Music Hub 11.7 kb
Mini case study about Indigo's work for Birmingham Music Hub
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Ulster Orchestra 1.2 mb
How to make your marketing spend on season communications over 10 times more effectiv…
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Fact Sheets
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How to increase cust… 821.8 kb
Fact sheet on Six top tips for Increasing Loyalty, by Katy Raines
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Segmentation and Pro… 840.5 kb
Fact sheet on Customer profiling and segmentation tool Fact Sheet, by Katy Raines
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Legacy Fundraising 827.2 kb
Fact sheet on LEGACIES: Preparing for the future, by Sarah Gee
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White Papers
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When the going gets… 232.5 kb
When the going gets tough, the tough do the math, by Katy Raines
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