Case Studies
We work exclusively in the arts and culture sectors and have years of experience working with organisations of all types and sizes in the UK, Ireland and internationally.
Explore stories of our work and its impact.
Recent case studies
2026
The National Theatre
How does filmed theatre affect in-person attendance?
Making it Count
An evaluation of the impact of Without Walls from 2023 to 2025.
Previous case studies
2025
Developing Strategic Plans
A visitor attraction made use of our mystery visits to gain a deeper understanding of their non-visitors.
Measuring awareness
A ballet company used our Quick Poll to measure national awareness levels.
Testing a Marketing Campaign
An arts centre launching a music festival used our campaign testing to understand their target audience.
Regent's Park Open Air Theatre
Find out about Campaign Test, the Indigo Share: Discover tool designed to ensure your campaigns hit the spot.
Growing Drama Audiences
Extensive research, and the development of a Toolkit for Theatre Nation Partnerships
Peterborough Cultural Alliance
Creating a collaborative approach to place-based cultural engagement.
2024
Birmingham Museums Trust
Find out about the Laying the Foundations Project
Warwick Arts Centre
The development of a strategic CRM approach.
BACH: Demonstrating Impact
Indigo generated a report for BACH, to see the scale and reach of their 37 member concert halls.
Young Vic
Indigo partnered with Baker Richards to understand and define audiences.
2023
Without Walls
The procurement of a new CRM system.
Leeds Heritage Theatres
Designing a unified impact framework.
Hull Truck Theatre
360 degree audience research to understand the post-Covid world.
Dunedin Consort
Helping a Scottish orchestra to understand its audience and plan for growth.
Falmouth University's Arts Centre
Indigo's Audience Development Plan for AMATA's marketing, proposals for programming development, and future brand review.
Birmingham Commonwealth Games 2022
Indigo was commissioned as the lead evaluator for the Birmingham 2022 festival.
2021
Kidderminster Town Hall
A place-based audience development plan using our West Midlands Place Profiler tool.
Marquee TV
Understanding shifts in cultural consumption online during Covid-19.
National Museums Liverpool
A holistic view of CRM to help provide visitors with a better experience, both on and offline.
Bradford
Helping a city of culture bid understand the cultural engagement and needs of its population.
2019
The Lowry
Indigo has worked with The Lowry for over ten years to develop and refine a system for understanding their audiences and visitors.
The MAC Belfast
Indigo worked with The MAC Belfast to test a new CRM strategy to improve the effectiveness of marketing communications.
2016
REACH Project
Indigo worked with nine small venues across North East England to help develop their audiences.
Kulturfangst
Indigo worked with a group of small cultural organisations in Norway to help understand their audiences.
Blackpool Council
Building the foundations of a cultural strategy for the Grand Theatre and Winter Gardens.
Black Country Living Museum
Evaluating and simplifying CRM and ticketing procurement.