After the Interval: get involved

A FREE national online survey designed to capture audience views on returning to arts events, booking tickets now and in future, and missing out on live events during lockdown.

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Register to take part: After the Interval: Act 2 - participant information form (organisations in England, Wales and Scotland)

Your organisation does not need to have sent the original After the Interval survey to be involved in Act 2. If you'd rather be set up to use the original survey, or have any questions please email Flo.

Cultural organisations in Northern Ireland and Republic of Ireland will be set up by our partner organisastion, Thrive. Visit their website

The survey is also now being run in Italy, by our partners Il Rossetti.

Frequently asked questions


What are the survey questions?

The survey questions, and an explanation of the survey logic used, are available to view:


What is the difference between After the Interval: Act 2 and the original survey?

After running After the Interval for six weeks, we wanted to make sure that the survey remains as useful as possible to the whole sector, so we have launched After the Interval: Act 2.

The new survey includes many of the same questions as the original survey, with some slightly refined, and new sections on the impact of social distancing measures, engaging with (and paying for) culture digitally and attending outdoor events.


Do I need to have taken part in the original survey to send Act 2?

No - we are inviting all organisations who took part in the original survey to send out Act 2, but we also welcome new organisations who haven't taken part so far.


Is there a deadline for taking part?

After the Interval: Act 2 will run from Monday 1 June for at least six weeks. There is no deadline to sign up, but we recommend getting in touch soon so we can get you set up.


How are survey responses captured?

An online link will be provided, which the organisation should send out in an email to regular attenders. We have provided an example email for this purpose – but the organisation can tailor this to suit their own audience. Responses flow automatically into our survey software and you will be able to view them in real time. 


How should we select the audiences to send the survey to and how many people should we send it to?

It’s up to each organisation how they select the bookers, but we want to gather a picture of committed recent event-goers, so our advice would be:

  • If possible, avoid sending it to people who have only been once, or who haven’t been for over 2 years, so that we are gathering a picture of committed recent event-goers. 
  • We recommend sending the email to between 2,000 and 4,000 ‘typical’ bookers in order to get a good sample size per organisation (please note that responses will be capped at 1,000 per organisation)
  • If you took part in the original After the Interval survey, it is up to you whether you'd like to send After the Interval: Act 2 to the same group of attenders or a new group.


Can I send the survey to more than one group of bookers?

We’re able to offer one survey link free per organisation with a limit of 1,000 responses. If you would like further links for different segments of your audience, these will be charged at £50 per link (max 4).


Can I brand the survey?

Although we can't add your logo to the survey, we can re-direct respondents to a landing page of your choosing on your website once they have completed the survey. We suggest that your covering email makes it clear that Indigo is conducting the survey on your behalf.


How will I view my results?

The results captured will be available to individual organisations for their own analysis, but also aggregated into a national pool and published online for the benefit of the sector. We will provide a link which you can use to view your own results in real time.


How will you make the national results available?

We will publish two full reports that aggregate all the data - one after 3 weeks, and a final report after 6 weeks. These will be available to download. 

We have also worked with OneFurther to develop an online dashboard, which allows the full results to be filtered by organisation type and region.


What will Indigo do?

Katy Raines at Indigo-Ltd has designed the survey and the team at Indigo will (free of charge):

  • manage the set-up of individual organisations
  • provide reporting back to organisations
  • aggregate results into a national pool
  • publish results and meaningful insights on the national data set


Can you help us analyse our data further?

Absolutely - we’ll give you results links for all the collectors you have set up free of charge, and it you want any further analysis of your data, downloads of the data, or other reporting, please let us know and we’ll be happy to quote for doing this.


Are there any GDPR implications?

You should only send the survey email to bookers for whom you have permission to send marketing emails (however that is defined in your organisation’s privacy policy). No personal data is passed to Indigo, nor collected by Indigo at any point in the process, as the responses are completely anonymous, and therefore no data is being shared with a ‘third party’. The responses are stored and managed in Survey Monkey, but as no personal data is being stored, this is not an issue for GDPR.


How does an organisation take part?

An organisation wishing to use the survey needs to register their interest, by providing the following information through the form above:

  • organisation name, type and location
  • an email contact to liaise with and send results to
  • URL for the webpage you would like respondents directed to when they finish the survey