Katy Raines presents on the future of audience loyalty at Spektrix event

Traditional 'loyal attenders' aren't returning post-Covid. How do we redefine what loyalty means in the face of today's social challenges?

Katy Raines considers what the future of loyalty might look like for cultural organisations and their audiences. In this blog, she reflects on what we mean when we talk about loyalty, what, if anything has changed, and what that all means for the future.

This content was first presented in February 2023 as part of The Future of Audience Loyalty, a panel event hosted by Spektrix. 

Tori Moore
Project Coordinator

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