Refine subscription models and streamline e-marketing through a segmented approach
Kings PlaceWorking alongside the marketing and programming teams at this beautiful London venue, we helped them to refine their subscription models, and streamline their e-marketing through a segmented approach.
This thinking led to a facilitated cross-organisation debate on audience development, and in particular how to create sustainable customer journeys.
There is now greater strategic understanding of why particular shows or artists have been booked.