project overview
Understanding audiences and visitors
The LowryIndigo has been working with The Lowry for over ten years, developing and refining a system for understanding their audiences and visitors. This has included post-show surveys, benchmarked against similar venues; gallery visitor research, annual customer surveys, and more recently an artistic framework evaluation involving staff, artistic partners and peers.
The Lowry has worked with Indigo for many years both in relation to our CRM Strategy and to delivering our research needs. In particular, the work using the Total AudienceTM Model alongside our database has provided invaluable insights into our visitors and has helped to develop our CRM approach. Indigo offer fantastic customer service and are always a pleasure to work with.
Kate Fitzgerald, Visitor Insights Manager, The Lowry