Culture Restart experience surveys

For organisations starting to re-open, these pre and post-show surveys are designed to capture audience sentiment before and after attending a cultural experience.

Sign up today

To register to take part, please fill in our Culture Restart experience surveys participant information form →

If you have any questions, please visit our Culture Restart Toolkit page or get in touch with Flo Carr on

Frequently Asked Questions

What are the experience surveys?

These pre and post-show surveys are designed to capture audience sentiment before and after attending a cultural experience. They are for cultural organisations that are starting to hold socially distanced events, performances and exhibitions and will help to: 

  • assess success of safety measures and messaging
  • measure movement in customer confidence levels as a result of attending
  • understand likely reattendance based on experience
  • respond to issues which would drive negative word of mouth or reduce reattendance
  • reassure customers and facilitate open communication

What types of organisations is it designed for?

It is designed to be used by any kind of cultural organisation currently offering audiences a live in-person cultural experience - including theatres, museums, visitor attractions, touring companies, arts centres and many more!

When do we need to send out the survey?

We recommend that you send your pre-visit survey in the week running up to the event, and the post-visit should ideally be sent the day after the visit.

We know that many organisations will already be using their own post-event surveys. The Culture Restart experience survey is designed to be used for approximately the first month or six weeks that you run events to gather specific data on customer confidence about returning, and will allow you to benchmark your results against others in the sector. We suggest your return to regular post-event surveying once audiences are regularly returning.

Can Indigo help with our email set up?

For organisations who use Spektrix, we have worked with the support team to put together a how to guide for pre and post-show emails: 

If you are using a different ticketing & CRM system and you're not sure how best to set this up, get in touch and we'll do our best to advise.

What are the survey questions?

Does my organisation need to have taken part in one of the previous Indigo surveys?

No - any organisation can take part.

How are the responses captured and how do I see the results? 

We provide you with a link to include in your email to customers. In many ticketing systems both the pre and post-visit surveys can be automated, meaning that you only need to set this up once. When customers click the link in the email their responses are recorded in our survey software. The results are available for you to see in real time by viewing a second link we will send you for that purpose.

The results from your attenders are then aggregated with responses from all other organisations and used to create regular reports for the sector on the overall results.

How do we take part?

The Culture Restart experience surveys are free for organisations to use. To sign up, fill in the participant information form at the top of this page and we’ll be able to get you all set up. 

Is there a deadline for signing up? 

There is no deadline - you can sign up whenever you're ready to send out the surveys. It will take about 2-3 days to generate your links, so we suggest signing up no later than a week before the event you want to send the survey for, and feel free to sign up further in advance!

Which countries can take part?

This wave is intended for organisations in England, Scotland and Wales.  For other countries, please contact us.