Indigo Share Ireland is a collaborative research initiative, developed with Theatre Forum, which encourages cultural organisations in Ireland to undertake similar audience research together, in order to increase the benefit to the whole sector.
In order to do this successfully, we need to be clear about how we collect, use and share audience findings.
Definitions:
Host organisation – the cultural organisation wishing to undertake research with its audiences
Audience responses – numeric or text responses to questions asked in surveys
Collecting audience responses
- Indigo Share Ireland will require the host organisation to send out survey links (provided by Indigo) to its own customer lists. Indigo will not receive or handle any personal data from host organisations.
- Indigo can provide links in various formats for organisations to collect responses. As standard we will provide only an email link, but can supply QR codes and a link for face-to-face collection if requested at registration stage at no additional cost.
- There is an annual audience response limit of 1000 per survey per year. If you require additional responses please contact info@indigo-ltd.com
- Indigo will offer advice on how many, and which customers should be contacted to achieve a robust response. In many cases, research of this kind can be conducted under the legal basis ‘performance of a contract’, meaning that all customers can be contacted. However, it is entirely the responsibility of the host organisation to ensure they have the required data protection policies in place to support this.
- Audience responses will be collected in real time, and stored in Indigo’s survey software. No personal data is collected, so there is no requirement for a data-sharing agreement between the host organisation and Indigo.
Sharing Research findings
- The host organisation will have access to view responses from their own audiences in real time, via a link to an online report provided by Indigo
- No other organisation (other than Indigo and our data processors) will have access to the host organisation’s results. Aggregated data will be shared with Theatre Forum and Heather Maitland (Arts Consultant) in advance of release to organisations.
- By taking part in Indigo Share Ireland the host organisation agrees that the response data will be aggregated and included in’ sector wide’ results, which will be published and shared with the sector by Indigo and Theatre Forum. Results may be aggregated and analysed by type/size/location of organisation, or by audience demographic (eg. by age) across the whole dataset. Indigo will take care never to publish data that could make an individual host organisation’s results identifiable.
- All reports produced are the sole property of Indigo-Ltd but may be shared with others in the sector with credit to Indigo.
- Indigo may choose to work with other partners and academics in the cultural sector to undertake further analysis of the data set and add commentary and insight; and may share findings with industry and legislative bodies to assist in policy and decision making. Only the aggregated data set will be shared with partners in order to do this, and no individual organisational data will be exposed.
Additional options
- Any organisations requiring bespoke options, such as organisational branding, or additional questions, please contact info@indigo-ltd.com who can provide details and costs.
Indigo Support
Indigo will provide support resources to organisations who sign up. These will include:
- Advice on sample and response sizes for email surveys
- Suggested email copy for audiences
Any queries regarding set up and operation of Indigo Share Ireland can be sent to info@indigo-ltd.com and we aim to respond within 48 hours during Mon-Fri.