News
The latest news and insight
Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.
Developing drama audiences: a brand new toolkit created by Indigo for Theatre Nation Partnerships
12 January 2026A new resource to support theatres and touring companies develop new audiences for drama.
Developing strategic plans for a visitor attraction
20 November 2025Using the Indigo Share: Discover Mystery Visits service to send local cultural attenders to visit then offer feedback through online focus groups.
A Creative West Midlands: the latest data on the region’s creative heartbeat
27 October 2025Explore creative and cultural engagement of residents in the West Midlands with this new report and data tools for 2025.
Is there still a cost of living crisis? Three lessons from retail
21 October 2025To what extent are arts audiences still feeling the pinch? I’m going to offer three ideas from retail that we should consider adopting.
Measuring awareness of a ballet company
16 October 2025Using an Indigo Share: Discover – Quick Poll to understand national awareness levels.
New Hot Topic exploring Membership in the creative and cultural sector
15 October 2025New Indigo Share Hot Topic will run in the winter and explore what membership means to arts audiences now
Get survey savvy
15 October 2025Resources from the conference session at Ticketing Professionals 2025 1/2
Testing a marketing campaign for a music festival
1 October 2025Using Indigo Share: Discover Campaign Testing to explore how marketing would work with new audiences.
New schools toolkit now available
8 September 2025The Theatre Trip Toolkit was created by Indigo, commissioned by National Theatre, RSC and Children's Theatre Partnership, and supported by Arts Council England