On Thursday 26 March 2026, we ran a free webinar to shed light on what audiences want and expect from a membership, and how it aligns with the aims of arts and cultural organisations.
Membership Matters is designed to help creative and cultural organisations:
- To understand how and why cultural attenders engage in models of "memberships" in their everyday lives;
- To understand the role arts and culture memberships do and could play for audiences from increasing frequency to building loyalty.