Providing creative and cultural organisations with the audience and visitor insight needed to create truly inclusive experiences.

Access Culture was designed to help creative and cultural organisations:

• Understand how audience and visitor behaviour at cultural organisations is impacted by access needs.
• Develop a baseline understanding of audience and visitor perceptions of accessibility of venues, productions, events and exhibitions, linked to the forthcoming All In standards.
• Gain meaningful insight to understand how to develop an offer that helps everyone feel  welcome and comfortable in our cultural venues.
• Identify areas of opportunity where an inclusive approach may enhance the experience for a whole range of audiences and visitors, with a focus on how technology could act as an enabler.

The survey was designed to be used by a broad range of creative and cultural organisations – including theatres, arts centres, museums, galleries, festivals and cinemas.

We encouraged the survey to be shared with a broad range of audiences and visitors, including but not limited to those with access needs, those who care for someone with access needs as well as interested audiences and visitors. 

We aimed to include people who are new to attending and are looking for particular enhancements and assistance, those who are starting to find attending more challenging, those who have family they would like to bring but who don’t feel able to, and those who have stopped attending.

Results: Access Culture

Sponsors

Access Culture was in collaboration with All In and was free for cultural organisations to participate in thanks to generous sponsorship from pointOne.