An Indigo Share: Hot Topic sponsored by Line-Up and Substrakt
A new Indigo Share: Hot Topic research project exploring what membership means for UK arts audiences today. Open for FREE to all arts and cultural organisations in the UK.
Photo by Hannah Busing
Register now to take part for FREE
Our new Hot Topic, Membership Matters, is designed to help creative and cultural organisations:
- To understand how and why cultural attenders engage in models of "memberships" in their everyday lives;
- To understand the role arts and culture memberships do and could play for audiences from increasing frequency to building loyalty.
The survey is designed to be used by a broad range of creative and cultural organisations, including theatres, arts centres, museums, galleries, festivals and cinemas.
Organisations will be asked to send out a link to their audiences between 20 December 2025 and 30 January 2026. Register now to be part of the latest collaborative research project from Indigo Share.