An Indigo Share: Hot Topic sponsored by Line-Up and Substrakt
A new Indigo Share: Hot Topic research project exploring what membership means for UK arts audiences today.
Photo by Hannah Busing
Register your interest now
Our new Membership Hot Topic is designed to help creative and cultural organisations:
- To understand how and why cultural attenders engage in models of "memberships" in their everyday lives;
- To understand the role arts and culture memberships do and could play for audiences from increasing frequency to building loyalty.
The survey is designed to be used by a broad range of creative and cultural organisations, including theatres, arts centres, museums, galleries, festivals and cinemas.
Organisations will be asked to send out a link to their audiences between 20 December 2025 and 30 January 2026. Register your interest now to get all the updates as we prepare to launch this brand new Hot Topic.