Articles & News

Sharing the knowledge ... 

When we’re not busy with the day-to-day business of working with our clients, or attending – often speaking at – events and conferences, we like to write the odd article about fundraising, marketing, data and other useful (hopefully) things.

2 June 2019

Segmentation and Customisation are King in Spektrix’s new Insights report 2019

During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?

3 December 2018

#Santa GDPR Fail?

So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....

9 March 2018

GDPR – an opportunity to stop being mugs

Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?

9 August 2017

Are you what you measure?

Is asking about ethnicity in surveys causing us to become more tribal?

1 April 2016

Data capture – Are we mugs?