Case studies

Creative testing: making sure your campaigns hit the spot

Use new Indigo Share Discover's Creative Test to get rapid insight on your marketing campaigns and connect better with your audiences.

British Association of Concert Halls (BACH): Demonstrating the Impact of Britain’s Concert Halls, 2024

Designing a unified impact framework for Leeds Heritage Theatres

Making a complex story simple

360-degree audience research to understand the post-Covid world

How Indigo aided Hull Truck Theatre's post-pandemic recovery.

Helping a Scottish orchestra understand its audiences and plan for growth

How the Dunedin Consort team are using a newfound understanding of their audiences

Creating a new Audience Development Plan for Falmouth University’s Arts Centre

Balancing the needs of two distinct audience groups.

Birmingham Commonwealth Games 2022: Festival 2022 Evaluation

A Place-based Audience Development Plan for a Midlands Town Hall