A visitor attraction was developing their strategic plan and wanted a deeper understanding of why some local people were not visiting.
They used the Indigo Share: Discover Mystery Visits service to send local cultural attenders to visit then offer feedback through online focus groups.
Summary
Service: Mystery visits
Methodology: Unaccompanied visits plus focus groups
Participants: 24
Outcomes:
- Improved understanding of barriers and motivators for non-visitors
- Input to strategic plan
- Marketing messaging