A ballet company wanted to understand national awareness levels and any recognition of their logo before a key piece of strategic work.
They used an Indigo Share: Discover Quick Poll to ask three quick questions of the 15,000+ members of the Indigo Audience Panel, alongside our standard demographic questions.
This gave them results within three days start to finish and helped support their strategic decision-making.
Summary
Service: Quick Poll | Methodology: Survey | Responses: 2,765
Outcomes:
- Confidence to change the logo icon
- Target national awareness level set
- Campaigns could then be planned to reach this target