Our award-winning team’s combined years of marketing, insight and audience development experience give us a real understanding of your needs, while our passion for arts and culture helps us to think creatively. Our open, collaborative approach and partnerships across the sector mean that we are constantly sharing and learning.
Most importantly, we believe that, if we work together, we can build a stronger sector.
Katy is regarded as one of the UK’s leading consultants on audience-centred strategy for cultural organisations. She has developed and led research and audience strategy for large and middle scale organisations throughout the UK and Europe.
During Covid-19 she developed and delivered the UK’s largest collaborative dataset of cultural attenders’ attitudes to returning to events, including After-The- Interval, and Missing Audiences involving over 800 organisations - capturing over ½ million responses from attenders, for which Indigo won several awards, and Katy won a national award for Outstanding Leadership (Covid Response Awards).
Since then she has led Indigo’s growth to become the sector’s leading audience insight consultancy, launching Indigo Share in 2023. Indigo’s collaborative research approach has delivered sector-wide research on sustainability (Act Green) and first time attenders (Tomorrow’s Audience), as well as UK-wide benchmarks on audience experience via a large cohort of participating organisations.
Flo has worked in the cultural sector for more than a decade in a range of senior marketing, CRM and venue management roles in organisations including English National Opera, the Arcola Theatre and Cambridge City Council.
Since joining Indigo in 2020 to support the delivery of our extensive programme of audience sentiment tracking research during Covid, Flo has led a number of our sector-wide research projects including Act Green and The Self-Service Venue.
She is passionate about helping cultural organisations to understand their data, maximise use of their systems and connect with their audiences, and has worked with clients including the Royal Albert Hall, Warwick Arts Centre, South Bank London, Theatre Royal Stratford East, Waddesdon Manor and the MAC Belfast.
Kerry has 25 years of audience and visitor experience, spanning a range of arts, charity and commercial organisations. She has worked in cultural leadership roles including Marketing Director at Battersea Arts Centre and Head of Audiences & Marketing at the Royal Shakespeare Company.
At Indigo, Kerry has led projects including quantitative and qualitative research, audience segmentation, marketing and audience development strategies, evaluation and impact frameworks, and brand research. Recent projects have included developing a toolkit for growing drama audiences; qualitative research around classical music non-attenders; and the award-winning Indigo Share: Hot Topic, Tomorrow’s Audience.
Kerry holds the Market Research Society Advanced Certificate in Market and Social Research and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.
Jacob is a mixed-methods researcher with experience in qualitative, quantitative, and behavioural science approaches. He previously worked as a consultant at a global market research agency, where he was part of both the research and behavioural science teams, delivering insights for clients across technology, media, sports, energy, healthcare, and financial services. Now at Indigo, Jacob applies his experience to the cultural sector, bringing a data-driven yet human-centred approach. He is also pursuing a part-time PhD in Music Psychology, exploring how self-compassion exercises can support musicians' well-being, performance, and practice.
Before moving into research, Jacob worked as a professional cellist, having studied at the Royal Northern College of Music. He performed with ensembles such as Manchester Camerata, the BBC Philharmonic, the BBC Symphony Orchestra, and the Northern Film Orchestra. Alongside performing, he has taught cello for 12 years and remains actively involved in the arts as both a musician and educator.
Jacob holds an MSc in Psychology, an MA in Music, and a BMus (Hons).
Anastasia is a researcher and data professional who is passionate about data-driven research and change in the art and culture sector.
She has worked in cultural and educational organisations such as Coventry City of Culture and Birmingham City University in a range of data management/analysis, GDPR, database development and research roles. She has extensive experience in working with cultural organisations in the UK and Europe (Birmingham Museum and Art Gallery, Wiels, Christies, Stryx Gallery, Vivid Projects) in various roles and working collaboratively with organisations and artists on projects around digital collecting.
Ellie joined the Indigo team in 2023 after gathering substantial knowledge and experience within arts marketing and charity comms. She is driven by enabling positive change in the cultural sector.
Ellie has an MA in Creative and Cultural Industries Management, during which she researched the impact of climate change on the communities of outdoor festivals. Ellie has worked in a marketing role at the Bournemouth Symphony Orchestra, as well as in publishing and for a children’s reading charity.
For Indigo, Ellie has managed online qualitative research communities, led residents' research in the West Midlands and been involved in projects for the Southbank Centre, Independent Cinema Office and the National Lottery Heritage Fund.