Powerful insight and sensible consultancy for a stronger sector.

Indigo empowers the cultural sector to increase engagement with audiences and visitors through pragmatic problem-solving, vital insight and practical partnerships.

Whether we are conducting large scale audience research projects, or working with an individual organisation to perfect a strategy, our aim – like yours – is the same: to enrich people’s lives.

So what sets Indigo apart? Our team’s combined years of marketing and audience development experience give us a real understanding of your needs, while our passion for the arts helps us to think creatively. Our open, collaborative approach and partnerships across the sector mean that we are constantly sharing and learning.

If you need to better understand your audiences, improve the way you work or gain the confidence to move forwards, we can help you to think bigger.

Most importantly, we believe that we can work together to build a stronger sector.

Who we are

Katy Raines

Founder & CEO

As a leading audience insight consultant, Katy has developed research and implementation programmes for cultural organisations across the UK and Europe.

During Covid, Katy created After the Interval and led the formation of the Insights Alliance. Her interest in place-based and sector-wide projects led to her contribution to Arts Council England's Joint Cultural Needs Assessment Guide and the creation of the West Midlands Place Profiler.

Prior to becoming a consultant, Katy held senior marketing roles in cultural organisations, holds a Music degree from Cambridge University and a 1st class MBA from Durham University.

Flo Carr

Head of Consultancy & Client Services

Flo is an experienced marketer with a passion for audience development and CRM. She has worked in a wide range of marketing, communications and venue management roles in arts and cultural organisations in London and Cambridge.

Her previous roles include Head of Communications and Marketing at Arcola Theatre, Marketing & CRM Manager at English National Opera and Press & Marketing Manager at Cambridge Live.

Having collaborated with Katy Raines to deliver After the Interval, Flo joined Indigo full time in November 2020.

Kate Sanderson


Having joined Indigo in 2009, Kate's recent projects include developing an Audience Engagement Framework for Bradford 2025 and a marketing strategy for The MAC Belfast.

Specialising in marketing and audience development, Kate is an accredited coach and highly experienced trainer, working regularly with the Arts Marketing Association and UK Theatre.

Kate was Director of Communications for West Yorkshire Playhouse for 10 years until 2006. In Autumn 2012, she began a PhD in Cultural Management at the University of Manchester, focusing on developing audiences for contemporary arts.

Alan MacGregor


Alan joined Indigo in 2009 after spending 7 years as the first Marketing Director of The Lowry.

Alan has worked at Board level in marketing and business planning for over 30 years – both in the commercial and not for profit sectors. He has provided strategic reviews, business development consultancy and senior management mentoring to over 40 cultural organisations from all four corners of the UK.

Clients have ranged from large-scale venues such as Plymouth Theatre Royal and Royal Exchange Theatre to small charitable trusts like The Bach Choir.

Kate Fitzgerald


Kate works with arts and cultural clients to provide data services, research support and insights. As an experienced Arts Insights professional, with over 18 years’ experience, Kate has a proven track record of devising and delivering data-driven projects, from evaluation frameworks to visitor research, using intelligence to make recommendations and encourage business and audience growth.

Kate is also passionate about data protection and often works to support clients with their UK-GDPR compliance. Kate is based in Manchester and works across the UK with a range of arts, cultural and heritage organisations and those working in the sector.