Powerful insight and sensible consultancy for a stronger sector.

Indigo empowers the cultural sector to increase engagement with audiences and visitors through pragmatic problem-solving, vital insight and practical partnerships.

Whether we are conducting large scale audience research projects, or working with an individual organisation to perfect a strategy, our aim – like yours – is the same: to enrich people’s lives.

So what sets Indigo apart? Our team’s combined years of marketing and audience development experience give us a real understanding of your needs, while our passion for the arts helps us to think creatively. Our open, collaborative approach and partnerships across the sector mean that we are constantly sharing and learning.

If you need to better understand your audiences, improve the way you work or gain the confidence to move forwards, we can help you to think bigger.

Most importantly, we believe that we can work together to build a stronger sector.

Take a look at some of our awards and nominations →

Who we are

Katy Raines

Founder & CEO

As a leading audience insight consultant, Katy has developed research and implementation programmes for cultural organisations across the UK and Europe.

During Covid, Katy created After the Interval and led the formation of the Insights Alliance. Her interest in place-based and sector-wide projects led to her contribution to Arts Council England's Joint Cultural Needs Assessment Guide and the creation of the West Midlands Place Profiler.

Prior to becoming a consultant, Katy held senior marketing roles in cultural organisations, holds a Music degree from Cambridge University and a 1st class MBA from Durham University.

Flo Carr

Associate Director

Flo is an experienced marketer with a passion for audience development and CRM. She has worked in a wide range of marketing, communications and venue management roles in arts and cultural organisations in London and Cambridge.

Her previous roles include Head of Communications and Marketing at Arcola Theatre, Marketing & CRM Manager at English National Opera and Press & Marketing Manager at Cambridge Live.

Having collaborated with Katy Raines to deliver our extensive programme of audience sentiment tracking research during Covid, Flo joined Indigo full time in November 2020.

Kerry Radden

Kerry Radden

Associate Director

Kerry has 20 years of marketing experience, gained predominantly in the arts and charity sector. For over a decade, she ran her own marketing and brand consultancy, working with cultural organisations and charities to design audience and business strategies. Her previous roles included senior marketing and insight roles at Battersea Arts Centre and the Royal Shakespeare Company, as well as time in the commercial sector.

Kerry holds the Market Research Society Advanced Certificate in Market and Social Research and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing. She loves supporting organisations to become more effectively data-driven and audience-centred in their programming and marketing and to help them communicate with confidence and clarity.

Kate Sanderson


Having joined Indigo in 2009, Kate's recent projects include developing an Audience Engagement Framework for Bradford 2025 and a marketing strategy for The MAC Belfast.

Specialising in marketing and audience development, Kate is an accredited coach and highly experienced trainer, working regularly with the Arts Marketing Association and UK Theatre.

Kate was Director of Communications for West Yorkshire Playhouse for 10 years until 2006. In Autumn 2012, she began a PhD in Cultural Management at the University of Manchester, focusing on developing audiences for contemporary arts.

Anastasia Starikova

Research & Data Executive

Anastasia is a researcher and data professional who is passionate about data-driven research and change in the art and culture sector.

She has worked in organizations around the UK and Europe in a range of data management/analysis, GDPR, database development and research roles. She has also worked collaboratively with museums, galleries and artists on art projects around digital collecting.

Anastasia joined Indigo in August 2022.

Tori Moore

Project Coordinator

Tori is an experienced and motivated Digital and Project Manager with 14 years of working in the arts and charity sector.

Joining Indigo from The Lowry in January 2022 she brings to the team her project management and delivery skills, along with a passion for finding ways to use digital solutions to enhance productivity.

She has a 1st Class degree in Fine Art and Visual Culture from the University of the West of England and a Masters in Art Gallery and Museum Studies from the University of Manchester.

Alan MacGregor


Alan joined Indigo in 2009 after spending 7 years as the first Marketing Director of The Lowry.

Alan has worked at Board level in marketing and business planning for over 30 years – both in the commercial and not for profit sectors. He has provided strategic reviews, business development consultancy and senior management mentoring to over 40 cultural organisations from all four corners of the UK.

Clients have ranged from large-scale venues such as Plymouth Theatre Royal and Royal Exchange Theatre to small charitable trusts like The Bach Choir.

Kate Fitzgerald