News
The latest news and insight
Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.
After the interval – a FREE National Audience Survey for arts and cultural organisations
7 April 2020We've been thinking about some of the questions we need answers to from our audiences, and decided to create a FREE survey for organisations to use.
After the interval – Five thoughts
20 March 2020What will the public need from us on the 'other side' of the Covid-19 crisis? We have 5 thoughts for marketing and communications.
GDPR and COVID-19 for Arts Organisations – some thoughts
18 March 2020Is asking customers to donate from cancelled performances due to COVID-19 GDPR compliant?
New Visitor Attractions’ Guide to Ticketing and CRM
7 August 2019With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.
Segmentation and Customisation are King in Spektrix’s new Insights report 2019
2 June 2019During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders – but how effective were they, and why?
The Lowry’s audiences and visitors
7 April 2019Developing and refining a system for understanding their audiences and visitors.
Indigo creates new CRM strategy for The MAC Belfast
7 April 2019A new strategy to improve the effectiveness of marketing communications and build audiences.
#Santa GDPR Fail?
3 December 2018So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence….
GDPR – an opportunity to stop being mugs
9 March 2018Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?