News
The latest news and insight
Updates on Indigo research projects, latest industry insights and other updates on the arts, culture and heritage world.
Coming Back to Theatre – Prioritising the Audience Experience
6 May 2021What makes an ideal trip to the theatre? We worked with pointOne EPoS to understand what audiences will be looking for when they come back to theatres.
Culture Restart: Beyond the Data with Portsmouth Guildhall
15 April 2021We spoke to Kelly Haswell, Head of Marketing at Portsmouth Guildhall, to find out how they have been using the Culture Restart data to prepare for reopening.
Vaccine Passports – What do audiences think?
24 March 2021On the surface it seems Audiences may be OK with vaccine passports or Covid testing – but dig a little deeper and it's not so straightforward
The Insights Alliance: It’s time to work together
1 November 2020A group of three prominent UK consultancies working together to gather essential audience insight needed to plan for a successful cultural recovery
Getting the lights back on: is the re-start of Culture about to stop before it starts?
22 September 2020Whether organisations are opening now, planning to re-open, or having to stay closed, it's important to keep relationships with audiences going.
New findings: audience engagement with digital culture
21 September 2020Read analysis of Act 2 by our friends Baker Richards and the Audience Agency into digital culture and audience willingness to pay for it.
After the Interval: When will audiences return to live events and venues after lockdown?
28 April 2020We launched our national survey only 12 days ago and have already received over 40,000 responses…..
After the interval – a FREE National Audience Survey for arts and cultural organisations
7 April 2020We've been thinking about some of the questions we need answers to from our audiences, and decided to create a FREE survey for organisations to use.
After the interval – Five thoughts
20 March 2020What will the public need from us on the 'other side' of the Covid-19 crisis? We have 5 thoughts for marketing and communications.