During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?
So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....
Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?
Is asking about ethnicity in surveys causing us to become more tribal?
Whether you’ve got a specific issue you’d like our help with, or just want to find out how we might help your organisation, get in touch with Katy or Sarah for an informal chat.