Articles & News

Sharing the knowledge ... 

When we’re not busy with the day-to-day business of working with our clients, or attending – often speaking at – events and conferences, we like to write the odd article about fundraising, marketing, data and other useful (hopefully) things.

28 April 2020

After the Interval: When will audiences return to live events and venues after lockdown?

We launched our national survey only 12 days ago and have already received over 40,000 responses.....

7 April 2020

After the interval - a FREE National Audience Survey for arts and cultural organisations

We've been thinking about some of the questions we need answers to from our audiences, and decided to create a FREE survey for organisations to use.

20 March 2020

After the interval - Five thoughts

What will the public need from us on the 'other side' of the Covid-19 crisis? We have 5 thoughts for marketing and communications.

18 March 2020

GDPR and COVID-19 for Arts Organisations - some thoughts

Is asking customers to donate from cancelled performances due to COVID-19 GDPR compliant?

7 August 2019

New Visitor Attractions' Guide to Ticketing and CRM

With the launch of the VE: Forum's new Ticketing/CRM Guidebook for Visitor Attractions, Katy summarises the key issues and outlines the routes to success.

2 June 2019

Segmentation and Customisation are King in Spektrix’s new Insights report 2019

During 2018 arts organisations using Spektrix sent 261 million promotional emails to previous arts attenders - but how effective were they, and why?

3 December 2018

#Santa GDPR Fail?

So, is Santa REALLY in trouble with GDPR, or can we cut him some festive slack? Let's examine the evidence....

9 March 2018

GDPR – an opportunity to stop being mugs

Does GDPR offer Arts Organisations a chance to review their data capture methods to increase customer engagement?