Helping nine North East arts venues nurture audiences for new work

project overview

Marketing consultancy / Audience development

REACH Consortium

The REACH project brought together nine small venues across North East England, who all wanted to develop their audiences for contemporary work.

Indigo worked with each of the nine venues to pinpoint their key priorities, understand their existing audiences, identify potential audiences for development, and test out approaches for engaging them.

We provided training and networking across the nine venues, and helped devise appropriate approaches and campaigns throughout the project.

… the advice and training provided by REACH has been invaluable.

Hartlepool marketer

A fantastic project, very proud to be a part of it and looking forward to a lasting legacy at our venue.

Stuart Potts, Seaton Delaval Arts Centre

I think overall [the training] has really boosted my confidence; to know that we are able to run effective targeted marketing campaigns and see the results is great.

REACH participant, Alnwick Playhouse

The REACH Consortium are:

Alnwick Playhouse
ARC Stockton Arts Centre
Arts Centre Washington
Bishop Auckland Town Hall
Customs House South Shields
Hartlepool Town Hall Theatre
Queen’s Hall Hexham
Seaton Delaval Arts Centre
Saltburn Community Theatre

Let's talk

TO WRITE