The Audience Panel comprises over 15,000 UK adults who have offered to take part in arts and culture research. It includes a range of ages, regions and artform interests.
If you are a member of the Audience Panel, find all the information you need here. If you have any other questions, please email help@indigo-ltd.com.
Your questions answered
Why have I received an email about the Audience Panel?
You were sent a survey from a cultural organisation you visited recently. Having completed this, we are offering you the option of joining the Audience Panel as we think it may be something you are interested in.
What is the Audience Panel?
Indigo's Audience Panel is a group of thousands of arts and culture attenders in the UK who want to help the sector grow by taking part in research.
Is my data safe?
Yes. We store your personal details safely in our database. Your personal data is never shared with anyone else and is only used by Indigo to contact you about research into arts and culture.
Who is Indigo?
We are audience specialists, working exclusively in arts, culture and heritage. You can read all about us here.
How can I stop getting emails from you?
You can click unsubscribe in any email from us. Or you can contact us on help@indigo-ltd.com and we'll stop emailing you.
What does "incentivised" mean?
For almost every piece of research that we invite people to take part in, there is the chance to receive some kind of reward.
For our surveys, this tends to be the option to enter a prize draw to win vouchers. At the moment, we aren't able to offer a guaranteed reward (e.g. points or payment) to everyone for every single survey you complete, but we - and the arts organisations we are doing this work for - very much appreciate your time. In the future, we do plan to expand our rewards to allow you to build up points or offer exclusive prizes, and we always welcome ideas and feedback on this.
For focus groups or interviews, we usually a voucher to thank you for your time and this is available to everyone who takes part.
The reward amount varies for each project, and we'll always let you know what the incentive is before you choose to take part.
We also run a quarterly prize draw to win £100 of vouchers. You get an entry into the prize draw every time you answer a Quick Poll and when you try to complete a survey but don't meet the criteria for it.
What kind of research will I be taking part in?
Recent research projects have included:
- Online focus groups about a heritage organisation
- Taking part in an online research community about classical music
- Attending a concert and giving feedback in a focus group
- Completing a survey about museums
We also send out regular Quick Polls: 60-second surveys about a particular topic.
How can I increase my chances of being invited to take part in research?
Some of our surveys are sent to our whole Audience Panel. For other research, we need to hand-pick particular people based on a range of criteria.
You have the highest chance of being invited if you have completed all your details during registration, respond regularly to Quick Polls and regularly open our research emails.
How often will I get emails?
You are likely to get invitations to take part in research from us once or twice a month (occasionally more at very busy times!).