Act Green
An Indigo Share: Hot Topic, sponsored by Supercool. Building our understanding of audience attitudes towards the climate crisis and the role of cultural organisations and their audiences in tackling it.
Act Green is designed to help cultural organisations to:
- Discover how different audience groups view the role of cultural organisations in tackling the climate crisis
- Develop impactful ways to communicate with different audience groups
- Shape strategies for how best to involve audiences in sustainability initiatives
Previous research
In July 2023, 86 organisations sent out the Act Green survey to their audiences. The results generated showed high levels of engagement with the climate emergency among cultural audiences, and high levels of expectation on the cultural organisations they attend.