Share: Hot Topic
Completely FREE ad hoc surveys tackling the topic of the moment, and responding at pace to current sector challenges and the changing environment.
Contribute to a shared understanding of cultural audiences and empower a sector response.
Current and upcoming Hot Topics
Past Hot Topics
The collective approach
In April 2020, Indigo launched After the Interval, the first survey in our programme of Covid audience sentiment research. Over the next two years, more than 500 organisations took part, and together we generated the largest set of audience sentiment data related to Covid in the world.
The insight we collectively produced was shared freely and widely with the sector. It was used to lobby government for support for the arts, inform Covid recovery strategy, and help organisations with their business planning, programming and audience communications. We allowed academics and other consultancies to view and comment on the data - so that our collective knowledge deepened.
Together we saw the power of collaborative audience insight - and continue that now with Indigo Share: Hot Topic.