Understanding audience willingness to embrace self-service technology as part of the venue experience.

The Self-Service Venue was designed to answer the following questions:

What do audiences think are the benefits of automation or self-service? How does it enhance their experience in terms of convenience, speed and accessibility?
In what situations do audiences prefer in-person interactions, and why? What does it add/deliver that automation doesn’t?
Are there particular audience groups who are more likely to benefit from the use of technology and automation?
How are audiences using digital devices, tools and automation in other areas of their life?

Results: The Self-Service Venue

Five opportunities for cultural venues

Sponsor

This Indigo Share: Hot Topic was completely FREE for the sector to use, thanks to sponsorship from pointOne.