Tomorrow's Audience

Deepening understanding of first-time attenders to help cultural organisations develop the loyal audiences of tomorrow.

A crowd with their backs to the camera, with yellow tones lights shining through.

We are running this Indigo Share: Hot Topic, in association with a consortium of many of the UK’s leading arts organisations, as well as in partnership with Spektrix who are offering insight from their aggregated UK audience dataset.

Tomorrow’s Audience is designed to help performing arts organisations across the UK to:

  • Discover more about first-time attenders: who they are, what they do and what they think
  • Uncover any differences between the loyal audiences of yesterday and the potential loyal audiences of tomorrow 
  • Understand the drivers of reattendance in order to develop meaningful connections with new audiences and ensure they want to keep coming back

Tomorrow's Audience Results Webinar

Hear from Indigo CEO Katy Raines, Associate Director Kerry Radden and Spektrix Director/VP Strategy Liv Nilssen.

Recording available now

Performing arts organisations in the UK were able to take part for free, thanks to the support of our partner and funders: