Subscription FAQs

All three Subscription levelsgive you access for a whole year to the Audience Experience post-show survey and Audience Overview annual check-in survey. You’ll be able to see your own results in real time, and have access to industry benchmarks to see how your results compare to the rest of the sector.

The surveys are currently designed to be used primarily by performing arts venues including theatres, arts centres and concert halls. We are keen to develop versions for other types of organisations, so please talk to us if you are interested in signing up for Subscription. Get in touch →

Indigo Share: Subscription gives you access to pre-built surveys to use all year round, with immediate access to your results in real time. The setup is quick and simple, and you’ll have support from the Indigo team to get you started. By joining our collaborative programme, you’ll be part of a sector wide initiative, creating a benchmark and generating powerful insight for everyone. You can gather all the data that you need for funder reporting, including the Arts Council if relevant, with no need to carry out multiple types of surveys.

We will provide you with a link to include in your email to customers, taking them to a survey where their responses will flow into our survey software. You will be provided with another link to view your results in real time.

The results from your audiences will be regularly aggregated with responses from all other organisations and used to create reports for the sector on the overall results.

We operate a fair use policy, which is based on the following average annual responses per organisation. If you intend to need significantly more responses than indicated, please get in touch with us, to avoid loss of service.

• BASIC level 2,500
• ESSENTIAL level 7,500
• PREMIUM level 13,000

We do not hold or collect any personal data on your customers. Although the survey responses are gathered in our survey software, they are completely anonymous so you don’t need to worry about that.

The Audience Experience is a comprehensive post-visit survey for audiences at cultural events. It is designed to capture feedback on the performance or event and the overall experience at the venue, as well as insight into audience motivations, demographics and general cultural behaviour. You can use it to inform programming, marketing campaigns or service improvements.

Get in touch today on info@indigo-ltd.com to request a copy of the questions. The questions are reviewed annually and new surveys will be live on 1 February each year.

If you choose the ESSENTIAL or PREMIUM Subscription level, your surveys will be bespoke including your organisation name, logo and brand colourway, and you can add additional questions from our question bank.

For the best response rates, we recommend that you send it the morning after a performance to the audiences who attended. You may choose to only survey a selection of performances in a run.

The Audience Overview is an annual check-in with audiences designed to be sent once a year. It covers audience perceptions of your organisation, your communications and your impact on the community. It also looks at barriers to attendance, including the impact of financial pressures and audience demographics. It gives you a 360-degree picture of your audiences, complementing and enriching the results from your ongoing Experience surveys.

Get in touch today on info@indigo-ltd.com to request a copy of the questions. The questions are reviewed annually and new surveys will be live on 1 February each year.

If you choose the ESSENTIAL or PREMIUM Subscription level, your surveys will be bespoke including your organisation name, logo and brand colourway, and to add in additional questions from our question bank.

We recommend you send the Audience Overview out once a year and it is up to you to decide when you want to send it. Just let us know and we’ll get you set up. We produce a 'state of the nation' report once a year.

Our BASIC level gives you completely free use of the two surveys. However, most organisations choose our ESSENTIAL level for a more customised experience. For those who want the most control over the questions and an even greater level of reporting, we recommend our PREMIUM Subscription. Our paid Subscriptions start at £150/month - see Levels and Pricing for more information →

We aim to get organisations up and running in a week. Depending on how bespoke your requirements are though, it might take a little longer. If you have an urgent requirement, let us know and we’ll do what we can to get you set up as quickly as possible.

We have been running these kinds of surveys with cultural organisations and gathering annual feedback on the questions for over 10 years. We think we have built up a set of questions which covers the needs of most organisations. However, if you have something specific to explore or a response you have been tracking over some time that you need to include, you can do this with our ESSENTIAL or PREMIUM levels, which let you add additional questions. See Levels and Pricing for more information →

For the benchmarking Indigo Share is sector wide and collaboration is at the heart of the programme. The organisations taking part are working together to generate powerful sector benchmarks. You’ll be able to see how your responses compare to the rest of the sector, and in time to your particular area or artform.

We have included all the questions the Arts Council requires you to gather data for. From April 2023, NPOs based in England will be able to upload the results from our Audience Experience surveys directly into Arts Council systems, saving you time and ensuring you can ask the questions that most matter to you. We will ensure that Indigo Share: Subscription remains in line with anything the Arts Council adds to its requirements.

As standard, we will give you a link or links so that you can see your results in real time through a survey dashboard. On the ESSENTIAL option we’ll provide a full report at the end of every year, and an update six months in. You’ll also have the opportunity to book a 1-2-1 support surgery with one of our team to discuss the findings and support the development of your insight. On the PREMIUM level, you’ll get that plus an annual presentation for your staff or Board from the Indigo team on your results.