Levels and Pricing

All three Subscription levels give you access for a whole year to the Audience Experience and Audience Overview surveys.
BASIC is completely free to use. Our paid Subscription levels (ESSENTIAL and PREMIUM) start from £150/month and give you more customisation, segmentation, reporting and support.
Choose your Subscription level
BASIC
Gather the audience insight you need for free
Audience Experience
- Pre-built survey to use all year
- Up to 1,200 responses per year
- Access to responses in real time through a live viewing link
Audience Overview
- Pre-built survey to send once per year
- Up to 500 responses per year
- Access to responses in real time through a live viewing link
Support and insight
- Quick and simple setup
- Access to the overall annual benchmark report
- Invitations to sector-sharing sessions and webinars to discuss the trends and analysis
Funder requirements
- Mandatory questions for Arts Council England reporting included
FREE
ESSENTIAL(Recommended)
Understand your audiences in more depth
Audience Experience
All BASIC plus:
- A bespoke version of the survey, including your organisation name, logo and brand colourway
- Up to three additional questions from the question bank or three custom questions
- Up to 12 survey links to use for different productions, with separate links to view the results
- Up to 6,000 responses per year
- A custom report every six months comparing your organisation’s results with the benchmark
- Annual download of your data if required
Audience Overview
All BASIC plus:
- A bespoke version of the survey, including your organisation name and logo
- Up to three additional questions from the question bank or three custom questions
- Up to three survey links to send to different segments (e.g. attenders, non-attenders, members), with separate links to view the results
- Up to 1,500 responses per year
- Annual download of your data if required
Support and insight
All BASIC plus:
- 1-2-1 support surgeries with Indigo to discuss your results
Funder requirements
All BASIC plus:
- Funder-ready upload to meet Arts Council England requirements
Monthly billing*
£200 / month
£2,400 / yearAnnual billing
Save 25%£150 / month
£1,800 / year
PREMIUM
Gain more bespoke insight and greater support from Indigo
Audience Experience
All ESSENTIAL plus:
- Up to six additional questions from the question bank or six custom questions
- Up to 20 survey links to use for different productions, with separate links to view the results
- Up to 10,000 responses per year
Audience Overview
All ESSENTIAL plus:
- Up to six additional questions from the question bank or six custom questions
- Up to six survey links to send to different segments (e.g. attenders, non-attenders, members), with separate links to view the results
- Up to 3,000 responses per year
Support and insight
All ESSENTIAL plus:
- An annual presentation for your staff or Board from the Indigo team on your result
Funder requirements
All BASIC plus:
- Funder-ready upload to meet Arts Council England requirements
Monthly billing*
£300 / month
£3,600 / yearAnnual billing
Save 25%£225 / month
£2,700 / year
*minimum 1 year contract
When you register for ESSENTIAL or PREMIUM, one of the team will be in touch to arrange a phone call to discuss your needs and get you set up.
If you need something more bespoke, please feel free to email us and we can discuss your needs.