As cultural organisations prepare for reopening, the Insights Alliance (Indigo Ltd, Baker Richards and One Further) present the latest findings from our Culture Restart Toolkit and consider what the data is telling us about what audiences need.
About Culture Restart
Culture Restart is a national tracker of cultural audiences and visitors during Covid-19. Since October 2020, the three surveys in the Toolkit have helped cultural organisations to collect vital data needed to plan a safe and financially viable reopening. It also covers the appeal of digital content and willingness to pay for it, both before and after re-opening.
By keeping audiences and visitors engaged and involved, cultural organisations can do more of the things which build confidence and positive sentiment for the future, and respond to causes of negative sentiment.
Cultural organiastions can join this ongoing research at any time and we'd love to have you involved.