Helping a live events streaming service understand shifts in cultural consumption online during Covid-19

project overview

Research, insight and evaluation / Quantitative and Qualitative Research

Marquee TV

Marquee TV is one of the leading streaming services for arts and culture in the UK and USA, curating content from some of the world’s best cultural brands including Teatro Alla Scala, London Philharmonic Orchestra, The Australian Ballet and more.

We worked with them to understand what part digital streaming played in the cultural lives of their users and subscribers. The findings were significant in helping them show how their service increased the frequency of cultural engagement, encouraged experimentation into new artforms and companies, and drove demand for in-person experiences.

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"The team at Indigo worked closely with us to understand our needs as a business and craft a smart research programme to address them. The findings helped us demonstrate how arts organisations can innovate in the digital space, reach new audiences, and generate additional revenue through their digital content."

Simon Walker, CEO

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