Marketing and audience development / Pricing reviewBelgrade Theatre Coventry
We reviewed patterns in the Belgrade’s Pantomime audiences over 4 years, using the data to create a new pricing approach across performances and price breaks.
The results speak for themselves – a 14% increase in income in the first year of implementation, and record Box Office takings in 2015.
Indigo has a wealth of knowledge and understanding about arts audiences, and a creative and strategic approach to getting results and providing advice to arts organisations. They are a pleasure to work with and I wouldn’t hesitate in recommending themNicola Young, Communications Director, Belgrade Theatre Coventry