Delivering record Box Office takings for a popular theatre's Pantomime season

project overview

Marketing and audience development / Pricing review

Belgrade Theatre Coventry

We reviewed patterns in the Belgrade’s Pantomime audiences over 4 years, using the data to create a new pricing approach across performances and price breaks.

The results speak for themselves – a 14% increase in income in the first year of implementation, and record Box Office takings in 2015.

Indigo has a wealth of knowledge and understanding about arts audiences, and a creative and strategic approach to getting results and providing advice to arts organisations. They are a pleasure to work with and I wouldn’t hesitate in recommending them

Nicola Young, Communications Director, Belgrade Theatre Coventry

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