Indigo worked with Warwick Arts Centre as part of its ‘Transform’ project to understand audiences and potential audiences for contemporary work.

As part of this project, we started a process of reviewing the Warwick Arts Centre brand.

More recently, in the light of a University of Warwick re-brand, the Arts Centre wanted to re-evaluate its brand narrative and position, and to explore the possible synergies with that of the University.

Indigo worked with the Arts Centre to develop a range of brand routes, which were then tested on stakeholders and audiences, before being developed into a new brand proposition and narrative to underpin their 2020 transformation project.