Understanding audiences and potential audiences for contemporary work

project overview

Marketing and audience development / Redefining your brand

Warwick Arts Centre

Indigo worked with Warwick Arts Centre as part of its ‘Transform’ project to understand audiences and potential audiences for contemporary work.

As part of this project, we started a process of reviewing the Warwick Arts Centre brand.

More recently, in the light of a University of Warwick re-brand, the Arts Centre wanted to re-evaluate its brand narrative and position, and to explore the possible synergies with that of the University.

Indigo worked with the Arts Centre to develop a range of brand routes, which were then tested on stakeholders and audiences, before being developed into a new brand proposition and narrative to underpin their 2020 transformation project.

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