Marketing and audience development / Redefining your brand
Warwick Arts Centre![](https://s3-eu-west-1.amazonaws.com/supercool-indigo/_imager/32e53d89c9de1d6bc31669e3d2caf73a/indigo-brand-heart_5e4c163e6fcc997b2c50b25ce47d08ed.png)
Indigo worked with Warwick Arts Centre as part of its ‘Transform’ project to understand audiences and potential audiences for contemporary work.
As part of this project, we started a process of reviewing the Warwick Arts Centre brand.
More recently, in the light of a University of Warwick re-brand, the Arts Centre wanted to re-evaluate its brand narrative and position, and to explore the possible synergies with that of the University.
Indigo worked with the Arts Centre to develop a range of brand routes, which were then tested on stakeholders and audiences, before being developed into a new brand proposition and narrative to underpin their 2020 transformation project.