Insight / Market assessmentBlackpool Council: Grand Theatre and Winter Gardens
Blackpool Council engaged us, firstly for the Grand Theatre – to understand the market for what they currently do, and the potential market for them should they change their offer; and then subsequently for the Winter Gardens to help inform a planned redevelopment.
In both cases we undertook an extensive market assessment of their catchment area, an analysis of existing attenders, and some primary research with both attenders and non-attenders to understand perceptions of the venues, and of Blackpool.
We worked alongside organisational development consultants, DCA, and our work helped to inform the new cultural strategy for Blackpool Council.
We have worked with Katy Raines many times, including asking her to join our teams for large and complex projects where market analysis, market planning and brand have been key aspects of the work. Both Katy and Indigo are the best we’ve worked with in these services. They combine knowledge, exacting analysis and an intuitive understanding of what works for clients and their audiences. I would recommend them highly.David Clarke, Managing Director at DCA Consulting