A thorough review of a theatre's box office function

project overview

Marketing and audience development / Staff development

West Yorkshire Playhouse

West Yorkshire Playhouse were looking to review their box office function in the light of a change of leadership, external/market forces and the possibility of installing a new ticketing system. We were able to review their current provision, benchmarking it with comparative organisations, and devise a new structure that was fit for purpose.

We have worked with Indigo on many projects, however, this one in particular was very important to us. We were installing a new box office system alongside launching a new brand and website and we were looking to ensure that we had the right structure, the right people and the right culture in the Sales Team to match our new Playhouse brand. The review was planned, managed and delivered with the rigour, integrity and attention to detail we now expect as a matter of course from Indigo and the end result was everything we needed to move forward in a very positive way. Alan MacGregor is very, very easy to work with; he has a depth of knowledge that he brings to all projects that inevitably makes you feel ahead of the game as soon as you start.

Nick Hallam, Marketing Director, West Yorkshire Playhouse

Let's talk

Whether you’ve got a specific issue you’d like our help with, or just want to find out how we might help your organisation, get in touch on info@indigo-ltd.com for an informal chat. You can also sign up to our mailing list.