How are audiences feeling about returning to live events? And what is the attitude to digital alternatives?
The Insights Alliance - Indigo, Baker Richards and One Further - are working together to help the cultural sector gather the essential audience insight needed to plan for a successful recovery and restart.
Since October 2020, our Audience & Visitor tracker has been tracking key metrics around intention to attend and attitudes to digital.
One Further have created an interactive dashboard, allowing you to filter by criteria including age, frequency, vulnerability and region.
Browse the dashboard
Currently the dashboard includes data from our baseline period - October to December 2020 - and will be regularly updated to include further months from our ongoing research.
- Flo Carr
- Associate Director