Close up of a lightbulb.

Culture Restart Toolkit

A set of FREE tools designed for cultural organisations at all stages of reopening, helping to track audience and visitor sentiment, and build up a national picture for the benefit of the whole sector.

The Culture Restart Toolkit is delivered by three prominent UK consultancies - Indigo, Baker Richards and One Further.

We are working together as the Insights Alliance to help the cultural sector gather the essential audience insight needed to plan for a successful recovery and restart.

About the Culture Restart Toolkit

Building confidence is crucial to reactivating and retaining audiences and visitors to our theatres, museums, arts centres and other cultural organisations.

The Culture Restart Toolkit was developed by the Insights Alliance to help cultural organisations respond live to audiences and visitors - doing more of the things which build confidence and positive sentiment and rapidly responding to causes of negative sentiment.

We want to go beyond information and interest, into insight. Live data will be accompanied by regular events and reports recommending actions that organisations can take based on the national data.

The data collected during Indigo's previous surveys - After the Interval & Act 2 - has informed business planning and audience strategy in cultural organisations across the UK, and has been used to lobby government.

Arts Council England and Arts Council of Wales

Get in touch

If you have any questions about the research or would like to discuss your organisation's involvement in more detail, get in touch with Flo Carr on