The second wave of responses were gathered by cultural organisations across the UK from 31 January - 20 February 2022.
Missing Audiences was created to find out more about how audiences are feeling about attending cultural events and venues, to help cultural organisations put audience needs at the heart of business planning and communications.
Based in Northern Ireland?
The Missing Audiences survey is designed to help you check in with audiences and:
- find out what is holding some audiences and visitors back from attending so you can put their needs at the heart of your planning
- find out how many of those who haven't returned to you are attending elsewhere
- find out how those who have retuned feel about reattending