WATCH AGAIN Insights Alliance webinar - Missing Audiences

The Insights Alliance (Indigo, Baker Richards and One Further) presented the findings of the first wave of our Missing Audiences research in a webinar on 11 November 2021.

The first wave of responses were gathered by UK cultural organisations over 6 weeks in September and October 2021 from previous audiences members.

Watch again

Insights Alliance webinar: Missing Audiences (Wave 1)

Download the webinar slides →

Read our Missing Audiences blog / download the full report →

The Missing Audiences survey is designed to find out:

  • what has been holding some audiences and visitors back from attending cultural venues
  • what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
  • how different groups are feeling about safety measures and whether they would encourage audiences to return
  • what the current appetite is for digital content from audiences who have returned and those who have not
Flo Carr
Associate Director

Let's talk

Whether you’ve got a specific issue you’d like our help with, or just want to find out how we might help your organisation, get in touch on for an informal chat. You can also sign up to our mailing list.