The Insights Alliance (Indigo, Baker Richards and One Further) presented the findings of the first wave of our Missing Audiences research in a webinar on 11 November 2021.
The first wave of responses were gathered by UK cultural organisations over 6 weeks in September and October 2021 from previous audiences members.
The Missing Audiences survey is designed to find out:
- what has been holding some audiences and visitors back from attending cultural venues
- what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
- how different groups are feeling about safety measures and whether they would encourage audiences to return
- what the current appetite is for digital content from audiences who have returned and those who have not
- Flo Carr
- Associate Director