WATCH AGAIN Insights Alliance webinar - Missing Audiences

The Insights Alliance (Indigo, Baker Richards and One Further) presented the findings of the first wave of our Missing Audiences research in a webinar on 11 November 2021.

The first wave of responses were gathered by UK cultural organisations over 6 weeks in September and October 2021 from previous audiences members.

Watch again

Insights Alliance webinar: Missing Audiences (Wave 1)

Download the webinar slides →

Read our Missing Audiences blog / download the full report →

The Missing Audiences survey is designed to find out:

  • what has been holding some audiences and visitors back from attending cultural venues
  • what other social and leisure activities cultural audiences have felt comfortable doing since restrictions lifted
  • how different groups are feeling about safety measures and whether they would encourage audiences to return
  • what the current appetite is for digital content from audiences who have returned and those who have not
Flo Carr
Associate Director

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