Services — Training and webinars

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”Benjamin Franklin

We create and run training that involves participants and equips them to apply what they have learned as soon as they return to the office.

We’re regularly asked to run training sessions and present webinars for many industry bodies including the Arts Marketing Association, Independent Cinema Office and Association of British Orchestras.

These include marketing strategy, CRM, Audience Development and using data and research for effective decision making.

Basics of CRM

Customer Relationship Management is one of our core specialisms and we have run training for large and small groups internationally, at basic, intermediate and advanced levels.

Some of our clients include the Independent Cinema Office, Audiences Norway, Thrive NI, Arts Marketing Association, Association of British Orchestras – as well as multiple individual clients.

“Katy’s session on CRM was one of the highlights of a course I recently led on Data Driven Marketing for the Independent Cinema Office. She brought the principles of CRM to life in an engaging and creative way, and equipped the participants with practical things to do back at the office. Her session was the highest rated by delegates, and a number commented that her presentation provided their ‘light bulb’ moment of the course.”

Sarah Boling, Independent Cinema Office

GDPR Training

With the introduction of the General Data Protection Regulation in May 2018, how can you be sure that your approach to processing data is legal and meets the recently changed requirements?

How do you ensure that your compliance with the new regulations also protects and maximises your ability to promote your activities and fundraise effectively?

We have been involved in workshops and training events for over 250 organisations, looking at the implications for both marketing and fundraising functions.

I attended Katy Raines’ presentation at the ABO GDPR Workshop in December 2017. I found the workshop incredibly informative, and it gave me a real feeling of confidence in making suggestions and recommendations to my colleagues back at the office. Katy’s presentation helped to cut through the complicated nature of the new regulations and gave me tools to work through my own organisation’s requirements and considerations

Libby Papakyriacou, London Philharmonic Orchestra

Katy’s contribution to the project has been crucial in its development and in furthering the project 

Emma Lind, Project Manager and Researcher, Agder University (Norway)​​​​