Services — CRM, segmentation and systems

Are you trying to engage more first timers, revive lapsed customers, increase frequency or just understand more about your audience behaviour? We can work with you to devise a strategy to meet your CRM targets, or to segment your customers to communicate with them differently.

And if you decide you need a new system to support this - or simply some help evaluating or getting the best out of your current one - we can guide you through the process of assessing your needs, scoping the market and making the right choice with you.

CRM strategy

If you want to get smarter at engaging first timers, revive lapsed customers, or just make your season brochure work a bit harder for you, we can devise a cunning plan.

CRM & Ticketing system procurement

You may have decided you need a new system or simply need some help evaluating your current one; either way, we can guide you through the process of assessing your needs, scoping the market and making the right choice for you.

Segmentation

Do you want your communications to work harder for you and deliver better return on investment? Do you want to understand how your different audiences engage with you, and make your messaging more relevant to them? Do you want to raise more money from audience members, but you’re not sure which ‘ask’ will work best?

We have worked with many many organisations to help them identify their different audience segments, and then direct their marketing and fundraising messaging appropriately.

“Segmentation is saying something to somebody instead of nothing to everybody.” – Jay Conrad Levinson, Guerrilla Marketing

Visitor-focused systems planning

For large organisations, centralising visitor data to improve cultural experiences can be a challenge. Indigo’s experience with supporting organisations to scope out their needs and evaluate a range of strategic and supplier options can help you manage your CRM redevelopment projects.

Indigo has a wealth of knowledge and understanding about arts audiences, and a creative and strategic approach to getting results and providing advice to arts organisations. 

Nicola Young, Communications Director, Belgrade Theatre Coventry

How can we help you?